| PAR’s Multicultural Strategic Plan |
| Developed by PAR’s Equal Opportunity and Cultural Diversity Committee and adopted by the Board of Directors in January 2009, the Multicultural Strategic Plan outlines the five objectives: |
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| • Build and communicate an awareness campaign to local associations and REALTORS® statewide promoting the value and business opportunities in the diversity markets |
| • Develop and deploy a comprehensive educational program, externally and internally, focusing on awareness of the diversity markets, definition of the market niche (both in terms of members and consumers) and provide practical business solutions (tools, recruitment/retention, communications skills, cultural nuances, customer experience) for the intended audiences |
| • Develop and implement a sustainable leadership program at the state and local level that will nurture and support quality change agents that align with the mission statement |
| • Create strong alliances with strategic partners both within and outside of the housing market that are in alignment with PAR’s diversity mission |
| • Identify and develop internal systems and processes for execution of the strategic plan. |
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| Multicultural Survey |
| PAR conducted two focus groups and a member-wide survey this summer to learn more about what members are seeing in their businesses and what tools they need to better serve the diverse consumer. |
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| Leading with Diversity Training |
| The PA REALTORS® Education Foundation (PREF) has awarded a $3,450 grant to PAR’s Equal Opportunity and Cultural Diversity Committee to pay to have an introductory training written by The Gonzales Group. The training will be incorporated in PAR leadership training and will be made available to local associations. |
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| NAR Grants |
| • In May 2008, PAR’s Equal Opportunity and Cultural Diversity Committee was awarded a $3,000 NAR Diversity Grant to bring Dr. Oscar Gonzales to a PAR Business Meeting to speak about real estate business opportunities within multicultural markets. |
| • In November 2008, the committee received a $5,000 NAR Diversity Grant to help partially fund the creation of a Multicultural Strategic Plan. That plan was adopted by PAR’s Board of Directors in January 2009. |
| • In May 2009, NAR awarded a $5,000 Diversity Grant to PAR to help fund two focus groups and a member-wide survey, used to develop PAR’s Multicultural Awareness Program. |