Find Marketing Success with Cole Publications

No single marketing strategy will keep a REALTOR® busy and financially rewarded. To maintain successful businesses, REALTORS® must develop a variety of connections to potential sellers and buyers.

Cole Publications, a Pennsylvania REALTOR® Advantage Partner, offers a powerful suite of marketing and reference tools to help REALTORS® target potential clients in their market area. These products include the Cole Directory, Cole Digital Directory, Cole MetroSearch and Cole MarketShare.

“Over the years, we have worked with many successful real estate agents,” says Jim Eggleston, vice president and publisher of Cole Publications. “We know that our repeat customers are the ones who achieve success by performing the basic good habits of diligent scouting.”

These are effective for any home prospect, from the basic $100,000 model to the luxury $1 million dollar homes. “Establishing good habits, and following them every day can bring agents to quality new listings,” says Eggleston. “When agents remember to focus on the basics, they develop a foundation for that sale, and the strength to reach for new markets, neighborhoods and customers,” Eggleston explains.

One typical marketing strategy that can get a boost from Cole products is the hunt for listings from For Sale By Owner (FSBO) sellers. With Cole products you can use a phone number from a classified ad to research a property owner and customize a presentation to get that listing. Once you get the listing, use the address-sequencing features of the Cole Directory to develop a farming list to promote that property to prospective buyers in the neighborhood via phone calls (for neighbors whose numbers are not on the Do-Not-Call list), postcards or personal visits.

Brokers can also benefit from the use of Cole products when marketing to apartment renters. Utilizing the Cole cross-reference directory gives agents a quick and easy way to get information about who lives in a particular apartment building and develop a marketing plan that will attract clients from within that building.

Remember that regardless of where you get your leads, you will still need to comply with the state and federal Do-Not-Call rules, as well as all relevant advertising regulations. Check the Do-Not-Call Resources and Advertising Resources pages in the PAR Issues Resource Center for more information on compliance issues.

If you are interested in learning more about Cole products and the 15 percent discount available to PAR members, contact the Cole real estate support team at 800-438-6093 for more information. To learn about other Pennsylvania REALTOR® Advantage Partners please visit the Member Benefits section of the PAR Web site at www.parealtor.org.