| Advertising by real estate licensees is governed by several different sources of law, regulation and policy. Use the links below to access the relevant resources. |
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| Rules and Regulations of the State Real Estate Commission |
| See sections 35.301 - 35.307 for the regulations covering advertising by real estate licensees. |
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| Guidelines and Policies of the State Real Estate Commission |
| The Commission has been asked a number of questions about certain advertising issues not explicitly handled in the regulations. To help provide some clarity to how these issues should be handled, the Commission has released several Guidelines or Policies for licensees. These issues include the proper usage (and advertising) of home offices, guidelines for "team" advertising (revised in January, 2006), and a policy regarding advertising and marketing via the Internet and e-mail. |
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| Electronic Communications and Advertising |
| ALL of the advertising laws, regulations and policies that apply to "real world" advertising also apply to online advertising. While there are special rules that exist for electronic advertising, those rules are MORE restrictive, not less retrictive. |
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| Pennsylvania Real Estate Reporter |
| The Pennsylvania Real Estate Reporter is maintained by PAR to be a resource to brokers and agents looking for information about many of the most common issues in real estate. The database contains over 1000 case summaries and short articles on a variety of topics, including several covering various issues regarding advertising. This is a PAR member resource; a password is necessary for access. If you do not yet have a password, click on the "Register for Access" link to create a profile. |
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| Telemarketing -- Do-Not-Call laws and regulations |
| In Pennsylvania, telephone solicitations are covered by both the state Telemarketer Registration Act and the federal Do-Not-Call regulations enforced by the FCC. The Do-Not-Call Resources page of the PAR Web site has links to a number of resources on this issue, including a sample Do-Not-Call office policy and a link to DNCQuickcheck, a Do-Not-Call compliance provider. |
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| E-mail -- Federal CAN-SPAM Act |
| The Federal CAN-SPAM Act regulates the sending of "commercial" e-mails. |
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